Nowadays, businesses are competing harder than ever before to release the best products possible. But after they're in the wild, quality engineering teams rarely study what their customers are doing and how they're reacting. This leads to high defect leakage and low application availability, resulting in a poor user experience. But organizations also realize that there is a need for additional focus and commitment to improving customer satisfaction. The episode will provide valuable insights on how production ticket analysis, application performance monitoring, usage pattern analysis, and sentiment analysis can help improve the overall end-user experience and application availability.